Kendall Jenner’s consumer-driven message of
unity has, perhaps ironically, stirred up a good amount of dissent on its own.
Jenner’s new protest-themed Pepsi ad was
shredded to bits on social media Tuesday, by critics who believed that Jenner
and Pepsi were appropriating protest culture to shill soda.
In the commercial, Jenner, a blonde wig
perched atop her head, poses for a photo shoot as sign-carrying marchers take
to the street.
Encouraged
by one of the marchers, Jenner pulls the wig from her head, strides through the
crowd, and brings peace to the raucous scene by handing a police officer a can
of Pepsi.
according to the News, Pepsi defended the ad in a statement Tuesday,
telling TheWrap, “This is a global ad that reflects people from different walks
of life coming together in a spirit of harmony, and we think that’s an import
message to convey.”
But responses to the ad were anything but
peaceful.
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